This has been an awesome 4 year project, interrupted by a bad motorcycle accident. All programing for the software and web layout has been done by our in house team, and now offered as the ezflowerShop "Pro" application Here is a list of features that are in place for this site, in no particular order for Phil's Ideal Website, now published and online at MSPFlorist.com - 1 Set up delivery so i can charge fees based on distance from stores, and administer taxes, if required for delivery as a separate line item on checkout - also adds transfer fee if out of our local service area, and shows tax for this as well as a line item 2 Product presentation pages show same day delivery cut off - rotates website to next day delivery or 'express delivery' explains fees and delivery times 3 Express Delivery Option, based on percentage of original fee - so it is easy to change express fees for all delivery rates - just change the express percentage, this express rate actually comes into play after the normal delivery fee rate expires each day, at our shop i have it set to change at noon, after that it is express or for 2 hours service any time, people can order express delivery - or they can order express delivery if they want it delivered FAST 4 For our of town orders site will add delivery fee and call out fee to order and applicable tax, MN is on the US Streamlined Sales Tax so this is sometimes complicated, i think it is important to show all actual fees - also tax is shown as line items for these fees as it is applicable. 5 I drop ship flowers from hawaii, so the site will show soonest arrival days based on source of flowers, florist or not, fedex to the public, i can block out days we are closed and these cannot be delivered - this can be very useful if you use 3rd party fulfilment -- gift baskets etc. 6 i can include specific notes on all of my product pages, follows each product, florist pages - we can deliver this today - fedex items - this item will be delivered by friendly fedex driver etc... 7 There is an integrated popup online help system i can add details to help shoppers in site navigation or 'hints' 8 i created a enclosure card select for occasion (vday, bday- get well etc) i pre-populate with all possible delivery 'occasions' the ones that are date specific (holidays sec day etc) will appear in the enclosure card composer automatically then go away after event date has passed - no more non pertinent info - also allows for pre-populated messages to be entered with mouse click by customer - for holiday related occasions - these will 'go away' until the next year for this holiday at the end of the last day items can be ordered for that holiday 9 for items that are drop shipped the site will add a separate packing, if desired fee based in an input value and if applicable add tax to this 'packing fee' and show this as a line item at checkout 10 the entire appearance of the site can be change by web browser/keyboard/mouse all graphics / logos / products / site images, flash files (site has integrated flash player) are loaded via the siteAdmin tool with your keyboard and mouse - this allows for creation of different layouts for different seasons that will change with the ezseasons module - for xmas we can have a santa theme, vday- lovie dovie etc 11 I can actually run three websites from one siteAdmin screen, soon i will add a site just for sympathy flowers and later one for 'events' 12 I made a coupon module that will allow me to make coupon codes or to input one, for instance like 'Mothers Day' and these coupons can be redeemed only once per site user, also allows for creation of a coupon for use as 'In Store Coupon' where your shoppers would have to bring in the coupon for a "cash and carry special" or whatever the occasion is you wish to promote at your front counter - also this coupons system is integrated with the 'bonus system' where you web shoppers convert their 'points' to a coupon for redemption on the site 13 There is a recurring event drawing where i set product to be 'raffled' off and time period, weekly 2 weeks or monthly and the site gathers new users, adding them to the opt out newsletter and at drawing end sends them a coupon for that product and starts over with no intervention by me -- automatic drawing to keep folks interested in what you are doing! 14 Refer a friend allows site visitors to send site referral to, up to 10 people - i can choose to include a coupon in these referrals - the person sending is not allowed to refer themselves and get repeated coupons 15 i can import a complete product catalog in seconds, it took less that 3 seconds to import the new JHC everyday catalog, all i have to do first is lay all details out in a spread sheet - It takes only 7 seconds to import the entire FTD catalog for our clients that are FTD members that wish to use this 16 i can choose 3 point prices or single prices, also can set a 'Rose Dozen' for instance to allow many color selections.... 17 i was the very first floral site in the world, to have a recently viewed item function! this of course is part of this new application! 18 I developed a module i call 'ezseasons' this will run the site for a year insuring i never have out of date content on my home page, also i can set this to change to over all appearance of the site with 'season' change based on style change - a must for a busy shop - once setup eliminates the need to do site maintenance, except for you adding new products or maybe adding or changing your category presentations 19 google urchin is simple paste into the siteAdmin screen and we can start google analytics - also prints google and yahoo site maps 20 i have built in an integrated flash player, this allows me to simply upload flash files for my logo, home page presentation category splash and product presentations if i should so choose 21 i can set shoppers as tax exempt, churches - etc... 22 shoppers get order status notifications automatically, i can add notes to the orders as well as send an actual photo of arrs sent with order status change 23 shoppers are not required to create an account, yet they get the full privilege of our "myAccount" area on any return to the site - site accounts are created for them automatically -- the magic of ezflowerShop -- 24 the site has robust sales reports, 25 the site has a trouble ticket system for order tracking 26 i am considering allowing paypal users to pay with paypal so i have added paypal gateway integration - authorize .net will be avail summer 09 27 there is a free email reminder system, that will also allow customers to place recurring orders with only one click of the mouse 28 extremely easy to use address book this was allot of work to get working - most of these ecommerce address books are clumsy 29 i use a contact page for with captcha image - for the public to 'email' me - no published email to reduce spam 30 customers can save addresses for delivery to address book for future use - easy to edit 31 the site has an phone order entry module - the very early essence of my POS system i am working on, allows me to enter orders direct into the system and create new user accounts for customers as i am on the phone with them, so i can apprise clients of delivery status by email, and add them to newsletter if they agree to this - (and the event drawing) 32 Multi Tire Prices, i can set up tiered pricing to show prices A to public and B to select clients - so basket arrangement is 59.95 to public and 49.95 so key accounts once logged in 33 the site has a 'rewards' system that adds value to an account for each purchase, the shoppers can redeem this accumulated value as a coupon whenever they want by simply pushing a button - the coupon code is archived in their myAccount area - also when new users register for the first time i can set a value for new points to their new account. Points are set as a percentage of product cost across the board, or can be set individually for each product 34 i can upload PDF files if i have any brochures for anything, to supplement products or as information for weddings etc 35 easy to publish and un publish items and categories that are in/out of season, any item can be used in any combination of categories -- no more loading the same rose 'product' over and over as so many ecommerce apps will require you to do, we have never required this sort of nonsense. 36 i have set up 'best sellers' products that are in season i include on every 'information' page as i think i should present flowers for sale on every page of the site except the 'contact' page 37 i have 'our location' with and integrated google map to make getting to our shop easier, includes the input to get driving instructions - part of ipflorist.com 38 automated and moderated testimonials - we ask for customer input on delivered orders, and ok to post comments on site - moderated testimonials 39 flower facts that include info on OG's - part of my tireless campaign to bring awareness to the scourge of this industry 40 i have built in steps to optimize each page, onload for optimum results in the search engines including custom page tittles and meta tags for all pages 41 i have tools built in to help sniff out fraudulent orders 42 i can assign any given product to any combination of categories so i only have to enter products once 43 i have implemented a 'quick price up' for making fast price changes on all products, one click is all i need to do to change any product with one point pricing, 2 clicks for multi price products 44 i have built in a way so i can have different addon categories with specific addon items for each, so no more inappropriate addon items will be shown for categories they should not be there (balloons for sympathy for instance) 45 there is back room details printed on order so i actually know what the order is beyond the web site title 46 i have a nifty expando view on product page - no click for large view - 47 on category browse page we have different sorting options fro items displayed - also works for 'search results' 48 on menu i can position category titles anywhere i want top to bottom 49 we have this application designed to allow shoppers to pick flowers for delivery to more that one occasion/destination and delivery date 50 we have taken steps to pre-populate forms with details from zip code input to make shopping streamlined and quick - we can also relate tax requirements to state, city and county requirements - and full capability for the extremely complicated canadian tax system where there is actually sales tax, charged on sales tax! 51 we have a nice enclosure card composer complete with spell checker 52 the one last thing i am working on that has been a real challenge is a way for customers to build their own bouquet :) we call it design your own, we will have this working in one facet or another by June 53 admin area we can sort products by price, date added and many other ways including search to make product admin easy - also once logged in to the site, and surfing as the public would, i can simply click on any aspect of the site to change it, including logos, products, product copy, catagory themes and promotional copy, etc... 54 this platform allows shoppers to shop for more than one occasion - delivery destination at a time - so shoppers can for instance order flowers to go the 'funeral' at the funeral home as well as send their wishes to the family at their actual home, in one order - one checkout 55 there is a robust integrated blog -- no more going to some other URL to serve your blog - everything is under your domain! 56 integrated "our florist friends" - this is a complete application allowing you to build your own list of fellow florists, if you wish, allowing your web users access to the very same florists you may be using to do your callouts - we have been WS free since 1999 and our customers are very responsive to this feature - This could also be used to start your own 'wire service' or local or state florist association website. The application that runs this is a very complicated algorithm that drives our geoSearch that gives extremely accurate search results and this is tied into our global florist locator site IPFlorist - which is always free phil